{"id":2036,"date":"2021-01-19T07:00:00","date_gmt":"2021-01-19T06:00:00","guid":{"rendered":"https:\/\/ellycode.com\/uncategorized\/proviamo-a-immaginare-una-nuova-user-experience\/"},"modified":"2021-01-27T19:57:52","modified_gmt":"2021-01-27T18:57:52","slug":"let-s-try-to-imagine-a-new-user-experience","status":"publish","type":"post","link":"https:\/\/ellycode.com\/en\/blog-en\/let-s-try-to-imagine-a-new-user-experience\/","title":{"rendered":"Let\u2019s try to imagine a new User eXperience"},"content":{"rendered":"\n

I have often dealt with the design and implementation of graphical interfaces in my career, forever trying to focus on what is called User eXperience (UX)<\/strong> compared to the purely aesthetic aspect of a UI, which after the initial \u201cwow\u201d effect, is often more counterproductive than neutral, concerning the use of the product.<\/p>\n\n\n\n

The challenge is to provide specific categories of users with an interaction-experience with their applications, that is as natural as possible. <\/strong>I chose the term \u201cnatural\u201d instead of \u201csimple\u201d for a reason: the first is clearly objective, the second is ruthlessly subjective.<\/p>\n\n\n\n

During my course of study, I came across an optional exam, called \u201cHuman-Machine Interaction\u201d, which, together with the Web Technologies exam, has certainly left me with two lasting memories. The first concerns how these two exams are optional and not mandatory in Computer Science studies while the second, instead, is a book by Donald A. Normann entitled, \u201cThe Design of Everyday Things\u201d<\/a> (in Italian known as \u201cThe Masochist’s Coffee Pot\u201d), recommended by the course professor on human-machine interactions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It is a book that does not talk about graphic interfaces, but rather the usability of objects in everyday life and how often aesthetic requirements make objects difficult to use<\/strong>. Years have gone by now (too many I would say), since that exam and the first reading of that book, but the problem is still very current and in my opinion, cannot be solved with the current trends in the standardization of graphical interfaces for business applications.<\/p>\n\n\n\n

Of course, the transition from Desktop to Web development has largely helped to \u201cstreamline\u201d UI, but more thanks to screen adaptability and browser restrictions, rather than real reasons related to UX, in which so many psychological factors come into play and which we cannot ignore.<\/p>\n\n\n\n

So what should we do? If you are passionate about technology and TV series like me, you will surely have seen the Silicon Valley series, a parody that\u2019s sadly not too far from reality, about how startup businesses are sometimes ridiculously far from wanting to solve real problems and \u201cmake the world a better place\u201d.<\/p>\n\n\n\n

In one of the fifth season episodes, Jared (Zach Woods) is interviewed together with Richard (Thomas Middledtich), CEO of the Pied Piper, the startup that the series talks about. They are taken by surprise when asked, as COO of the company, to explain why their main competitor should have been afraid of them. They answered, somewhat embarrassed: \u201cManure\u201d.<\/p>\n\n\n\n

\n